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Institutional Style Asset Management


Institutional Style Asset Management

Smalley Investments - We Help Our Clients Live Better Financial Lives

Welcome to the best of all worlds. We combine personalized, one-on-one wealth advisory services with online tools to manage your entire financial life from one consolidated and secure place.

High Touch Service

We design financial plans and strategies and proactively follow up to ensure that they are fully implemented. We treat our clients the way we want to be treated.

Institutional-Style Investing

Our investment style is based on low cost core strategies paired with tactical professionally managed portfolios aligned with your time horizon and risk tolerance. 

Financial Dashboard & Mobile Apps

We use award-winning technology to track and monitor your assets and investments to help you make good financial decisions no matter where you happen to be.


Knowing what you have, and where you have it is powerful. Smalley Investments allows you to see all of your accounts in one place so you can make better wealth management decisions.

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We pull it all together and provide you with strategies & options

We are financial advisors, consultants, managers, and educators. We will help you get organized, consolidated, focused, and make sure that everything you have works well together to help you achieve your dreams.


Wealth Management

By taking a holistic approach to all of your financial assets, we provide strategies to help you create an ideal financial future.


Asset Management

As an independent firm, we build institutional-style investment portfolios based on your risk and time horizon.


Investment Consulting

We provide you with asset allocation and investment choices, so you can make sure all of your investments are aligned to help you accomplish your goals.



Sometimes it is not about increasing your assets, it is about protecting them. We provide insurance solutions to help make sure that your family is protected.


If you are looking to get somewhere, we know how to set a course. It’s what we do, and we do it well.




We provide fiduciary services and institutional investment management to organizations large and small

For more than fifteen years we have been managing institutional investments, including endowment funds, retirement plans, and workers' compensation funds. Talk to us to see how we can assist you in performing your fiduciary responsibilities and optimize your organization's investments.


Retirement Plans

We work with plan sponsors to manage retirement plans, provide fiduciary services, and coordinate employee education.


Executive Compensation

Keeping your best employees can be difficult.  We help employers offer executive compensation plans to help you retain your high-ranking employees.


Workers' Compensation

We advise the investment committee, manage the investment process, and prepare quarterly compliance reports for self-funded plans.


Endowment Funds

We work with you to develop investment policies that help fund the mission of your organization, manage investments, and document the distributions.

Our Team

Our Team

The Smalley Investments Team

Seasoned.  Experienced.  Trusted.  Accredited.  Local.  Our team has seen the ups and downs of the markets and can help you create a personalized wealth plan to help you accomplish your goals.

Joe Smalley

Accredited Investment Fiduciary®

As the President of the firm, Joe works directly with clients to help them achieve their financial goals.

Joe Smalley began his career working at a talent agency in Beverly Hills.  Realizing his passion was finance, not movies, he moved home to Michigan and took a job as an investment representative at a large national brokerage firm in the 1990s. In 1999 he created Smalley Investments to work with families, businesses, and non-profits on a fee-basis. In 2009 he became one of the founding partners of an employee benefits firm, and in 2010 he earned the Accredited Investment Fiduciary® designation.

Outside of the office, Joe enjoys spending time with his family, his dogs, and volunteering in the community. He has been involved with Rotary, The Lansing Community College Foundation, The Lansing Symphony, and The Capital Area Humane Society. Recently, Smalley attended the Social Enterprise Conference at the Harvard Business School, and was an invited participant of the Clinton Global Initiative.  An avid sportsman, Joe enjoys golf and tennis. 


Nicole Powers-Heinig

Senior Registered Client Service Representative

A native Michigander, Nicole grew up in the suburban Detroit area. As a young adult, she moved to California where she studied Creative Writing. She began her career in software documentation and worked as a contractor for an environmental testing company. Once that assignment ended she made an industry leap into the investment business.  She worked in the event planning department of a small brokerage firm in Newport Beach. She enjoyed the business very much, but decided she’d rather be involved in trading and operations, so she obtained all the required licenses and has been working at brokerage/investment firms for the last 17 years. Although she loved the California weather, she missed her family, friends and the beautiful seasons. She moved back to Michigan in 2011.

Nicole enjoys wine tasting, hobby writing and volunteering when she can for local charities such as Lansing Habitat for Humanity. An avid musician, she enjoys singing and playing drums. She also loves camping with her family, and being at the beach.


The office dog

Magglio is a calming influence on all who visit the office, with the possible exception of the mail carrier.  He specializes in wagging, sleeping, and looking out the window.  



The Commonwealth Team

Smalley Investments has partnered with the premier independent broker/dealer in the country, Commonwealth Financial Network®.

Commonwealth was ranked “Highest in Independent Advisor Satisfaction Among Financial Investment Firms” in the J.D. Power and Associates 2013 Financial Advisory Satisfaction Study*, and has been ranked as a Best Place to Work in both Boston and San Diego. While they have more than 600 home office employees throughout the country who support us, here are the bios of the folks that we work most often - members of the research department, and the retirement plan department.  I think you will agree, there is a lot of talent on this team.

*Commonwealth Financial Network® received the highest numerical score in the independent advisor segment in the proprietary J.D. Power and Associates 2010, 2012, and 2013 Financial Advisor Satisfaction Studies(SM). Visit for more information.





Are you looking for a place where you can make a difference?  We are looking for nice, friendly, kind, passionate, talented, customer-focused, detail oriented, hard-working, diligent, fun-loving people to join our team.

We are a fee-based financial advisory firm.  We work with families, local businesses, and non-profits.  What defines us is our customer service.  We always put our clients' interests first.  We are not beholden to anyone but our clients.  Serving them is our honor.  Without our clients, we would not have a job.  And we happen to have the nicest clients around.  

The financial world is changing right now.  We welcome the change.  It will allow us to grow and expand as people recognize that a fee-based, client-focused approach might be best for their situation.  

We are not in a hurry to hire just anyone, we are patiently waiting for the right candidates who will fit our style, our culture, and our team.  

Sound intriguing?  Click on the positions below to learn more.  If interested, send us your resume and cover letter to  

Licensed Customer Service Specialist


Service Advisor

Producing Advisor

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News & Education

News & Education

Investor News & Education

Informed investors make better investors.  We provide commentary from Wall Street leaders.  We offer insight into the atmosphere in Washington.  And we help clients learn more with educational videos & articles.

Educational Videos

Investor News

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Contact Us

Contact Us